Fresh out of high school, owner, Phillip Losh, bought a beat up 1978 CJ-7 with a 304 and a cracked frame. After getting married and starting the Mechanical engineering curriculum at LSU, money got tight and Phillip was “motivated” to start working on his own Jeep to save money and still be able to go wheeling. He made a few additions to his Jeep like a gear rack and a bumper, but never considered building things for others until he fabricated his first swing tire carrier for a friend. This sparked an interest and on nights and weekends, helped make his way through college. After working a short time in the Engineering field, Phillip soon realized what he really wanted to do was continue designing and building off road components.